Are we greenwashing sales?

Do you know what your organisation's commitments are to getting to net-zero?

Do you understand how green your supply chain is that creates your product or service?

When selling your product or service, do you care?

Do your clients care?

If we are honest with ourselves, we are all guilty of "greenwashing" our sales.

However, that doesn't mean we have to carry on this way.

In this episode, I am joined by Andrew Gomarsall MBE.

For any England Rugby fan (of a certain age), he needs no introduction. For those that are not Rugby fans, or maybe are of a certain age, he describes himself as :

"I am a retired professional England rugby union player, having played the game I love since I was 6 years old, & going on to playing professionally for 16 years, winning the World Cup in 2003, & playing in the final of RWC 2007. Awarded an MBE for services to rugby in 2004."

Andrew is now the Executive Chairman of NS2, where sustainability is at the heart of what they do. He also recently spoke at COP26.

I heard Andrew speak at a dinner, hosted by Durham Lane, where we were debating how important is ESG (Environmental, Social, and Governance) as part of the sales process.

This leads us to this podcast, where I wanted to explore this further.

Andrew doesn't hold back in his views on where this is fundamentally broken in sales, and business more broadly.

However, we also discuss what YOU can start doing today. 

Andrew believes this starts with how you market your product service, even if you are not confident in making this part of your sales pitch.

Create awareness around what your business and the supply chain of your business are doing to get to Net-Zero. 

What does Scope 1, 2 & most importantly 3 mean to you? And your clients. 

Don't know what these are (I didn't) - go and learn.

As you will hear, this is not about what has gone by. It is about what we can all start doing today. No single business is perfect, even though some may suggest they are more so than others...

If you truly care about this, what the business you are working for is doing about it, and, most importantly how this can differentiate yourself in the world of sales, spend 40mins listening.

There may be an England rugby shirt on offer too.

You can follow Andrew on LinkedIn https://www.linkedin.com/in/andrewgomarsall/

Twitter (yes that is a picture of him with Muhammed Ali)

https://twitter.com/AndyGomarsall

and his business

https://www.linkedin.com/company/network-2-supplies-ltd/

As ever, thank you for listening, don't forget to subscribe and share with your network.