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Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen.
Episodes
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
Ironic the title of this episode, as you will hear, the audio on my side is not ideal, I did try to clean it up. The key thing is that today's guest Dr Jillian Ney, is crystal clear, and that is what it counts!
Are you listening? I mean really listening?
Social listening is nothing new, the question is should we be looking at it more closely through a sales & marketing lense?
Jillian is a digital anthropologist and the founder of The Social Intelligence Lab (The SI Lab) - a global community for professionals working with social and internet data. She is also the UK’s first “Dr. of Social Media.” is an advocate of what is more widely known as ‘social listening’ she is on a mission to advance the value of social and internet data more broadly as a source of insight, not just social media. In addition, she promotes the improvement of practices and standards in the analysis of digital conversations, and supports professionals working in this space. She does this through The SI Lab by sharing content, hosting events and providing training. She also supports the growth of the sector via The SI Lab Jobs, and helps people find the right tools and technology through the SI Lab Directory."
In this episode, we cover off :
Jillian sharing her new framework approach :
- Real Time Analysis
- Decision Intelligence
- Insights
Taking an always on approach.
The question is what matters the most.
These are as much data governance discussions.
Breaking the perception of what social media is at a board level.
What can B2B learn from what B2C are doing in this space.
How do you know what behavioural trends to follow.
So much data is, you just need to know, where and how to look.
Attribution.
We cover a lot more too, this is a great listen for anyone who is considering how you might use social listening as part of your go to market.
Connect with Jillian here :(1) Dr Jillian Ney | LinkedIn
The Social Intelligence Lab : Home - The Social Intelligence Lab (thesilab.com)
As always, thank you for listening - (and apologies for my audio sounding like I am under water!)
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