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Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen.
Episodes
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
Let's Party Like it's 1999.
This is when my guest Rick Hawkins started out his career in data science, or as it was called back in the day - BI, Business Intelligence.
Rick very kindly allowed me to interrupt his career break and be a guest on this episode, where we chat all things data. His career speaks for itself, having been on both the sell-side and buy-side of data science, business intelligence, graphing or wrangling. His profile reads :
"Data Leader and Chief Data Officer with vision, drive and extensive experience building transformational data capabilities. Most recently established a global data management capability and bespoke tooling from zero base at a leading bank. Passionate about data-led innovation, actively involved in setting cloud and data strategies at the CxO level and improving data literacy. Previously developed data practices and built cross-industry Data Management tools for several professional services organisations. Active participant in industry-wide consortiums shaping data regulation with the FCA and Bank of England and regular presenter at data conferences, including
FIMA and CDAO"
His most most recent position was Chief Data Officer, Global Risk & Finance at global banking institution.
Whom better to get on and share his views on all things data and Formula 1.
The questions I pose are :
What is data in a business context?
Why is it taking so long to get right?
We chat about a blog from 2017 about Marketing teams needing a data scientist(s); therefore, I ask, what is a Data Scientist?
How can sales & marketing teams learn from other business units wrangling data?
The ethics and debate of data privacy vs I want you to "know" me - this is a podcast in its own right.
The role of automation and ai vs Humans.
The Future.
Rick is a brilliant raconteur and uses clever analogies to simplify a complex topic - the Sat Nav one is brilliant, and I want salespeople especially to listen to this. And Birthdays.
We end with this question - Will Ferrari and Leclerc win the 2022 championship - and what an answer!
Thank you so much to Rick for giving up his time when he should be taking time off.
Follow him on LinkedIn - https://www.linkedin.com/in/rickarus/
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