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Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen.
Episodes
Wednesday Aug 26, 2020
Wednesday Aug 26, 2020
What started out as Social Calling, a phrase coined by Nigel Edelshain back in 2009 and his take on Sales 2.0.
Then became Social Selling from 2014, to the first book authored on the subject in 2016 by Timothy Hughes & Matt Reynolds, where they set the standard and framework that is still used today.
Has technology, automation, and the "economy of now" killed it?
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