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Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen.
Episodes
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
How do you price in a tough economy?
How do you price in any situation?
How do you articulate the value-based outcomes your product or service will create?
Pricing has always been an art. Being told you were a close 2nd in a competitive pitch. Maybe no decision at all.
In this week's episode,, Jonathan "Jonny" Adams from SBR Consulting joins me to discuss this and more.
We cover :
What is Jonny seeing in the market today?
How are the economic head winds impacting different markets?
Why negotiating with yourself is not a good place to start.
What are your tradeables?
What framework you should follow to articulate value.
We have a "Come on Down, the Price is Right" moment.
A bonus of what is Jonny's go-to BBQ recipe on his ceramic grill.
Connect with Jonny on LinkedIn here >>> https://www.linkedin.com/in/jonnyadams/
Learn more about SBR Consulting here >>> https://sbrconsulting.com/
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