What do your customers really value?

I don't mean, do they like your product or service. What are their personal values as humans? What is it that is important to them? 

Values such as Family, Trust, Experiences, and more. If you truly understand this, then you can begin to create the right type of content and copy which will act as a magnet, attracting your target audience to you, rather than repel them.

Welcome to the world of Valuegraphics.

I bumped into David Allison, the founder of Valuegraphics whilst listening to him being interviewed by Kate Chernis, the CEO of Latley. His thinking piqued my interest as he is basing his insight on a blend of neuroscience, sociology, and psychology. Backed by The Valuegraphics Database which is informed by almost a half-million surveys from around the world in 152 languages, about what people value, want, need, and expect in life. Metrics include 40 core human values like belonging friendships, money, authority, and family, as well as answers to another 370 questions covering a broad range of contextualizing topics. 

Over the next 40mins, David breaks this down to what it means to you, and more importantly, how you can start to think differently about your audience and audience segmentation - backed up by data. 

Taken from their website :

"Your target audience is hardwired to chase what they care about. It’s what humans do. Now we can detect what your audience is focused on, so you can easily connect the dots between what you have and what they want. This is innovative consumer research that will change the way you look at the world.

When we truly understand what we all value most, we can unleash enormous passion and power. This is the fundamental disruption of our time: we can now predict and influence what people will do next."

We also chat about David's book, his forthcoming book, what his dog ate for breakfast, and trash pandas.

Connect with David here https://www.linkedin.com/in/valuegraphicsfounder/

Learn more here https://valuegraphics.com/ 

This is what the World cares about the most https://valuegraphics.com/news/infographic-what-everyone-in-the-world-cares-about-most

David's book https://www.amazon.co.uk/Are-All-Same-Age-Valuegraphics-ebook/dp/B07GTBQB2J