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Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen.
Episodes
Feb 6, 2018
Feb 6, 2018
25 min
in this episode, I explore why marketers need to think like data scientists. I break down what is an algorithm, AI & Machine Learning. The importance of data vs technology. Why this will drive a better dynamic between sales & marketing give you ROI and better client experience.
Jan 29, 2018
Jan 29, 2018
15 min
in this podcast I draw references from my passion for F1 and why I believe the way that racing drivers have evolved their art & skill, Sales teams can follow them - it is also relevant to the wider organisation, as every function has to modernise it's approach, especially to understanding how to use data to make decisions.
Jan 22, 2018
Jan 22, 2018
21 min
having led a social selling programme, built from the ground up with a global commercial real estate firm to now advising organisations, I share my thoughts on what I believe to be the key aspects of this.
Jan 8, 2018
Jan 8, 2018
28 min
I share my thoughts on what I believe organisations need to be thinking about when they are either considering social selling or are engaging in a social selling programme. I look at context of the modern buyer, the relevance of the challenger sale model, how sales & marketing have to work in unison and the power of intent data in 2018.