The Death of a Salesman

Battle lines have been drawn. AI vs Sales.

In this episode I discuss the merits of AI, will it replace the role of the sales person? What is Artificial Intelligence in the context of sales? Will benefit the customer? Is it all just a lot of marketing bluff, or is there actual merit in leveraging AI as part of your sales & marketing strategy?

Why LinkedIn should be seen as a sales tool for Professional Services

If you are a Lawyer or Accountant or are in BD & Marketing within the professional services sector, then this is for you. I share my views & experience on why LinkedIn, and social media as a channel, MUST be a part of your BD & Marketing efforts for 2019 and beyond. Those of you who embrace this medium, affect the behaviour / mindset change to make this business as usual, will reap the rewards.

Will you be in the 1% on LinkedIn for 2019?

In this podcast, I discuss some really interesting stats from the Business of Apps which were released at the back end of 2018. One of which was that only 1% of the 600 million users post content on a weekly basis. This means there is still a huge opportunity for those that really want to engage in social to own their respective markets. I discuss why this is important for the modern seller and also some basics on how to start doing this.

Digital Transformation, is not about Digital

Digital this, digital that. Every day something is being disrupted with the prefix of digital. The 4th Industrial Revolution is the world we now live in. 

What does this all mean for business, big or small?

Why social needs to be part of your go to market strategy

Janice Gordon kindly interviewed me in as part of the Professional Speaking Association, South East. This taken from the original interview which can be found here - https://www.youtube.com/watch?v=D0foc4hLW-I

I cover off my views on why social has to be part of your go to market strategy, no matter what size your business is.

Why you should not be focussing on AI in Sales & Marketing

I cover off my take on why AI in Sales & Marketing is not the panacea to finding gold at the end of the rainbow. Data is.

Don't be invisible - doubling your pipeline with Social

taken from my autumn presentation at the IABM 17 conference

I discuss why social is a critical part of pipeline generation

https://vimeo.com/247967407

I discuss the 5 myths of Social Selling

this is taken from my presentation at Qubist Wave Summit 17 where I break down and dispell the 5 myths of social selling. You can see my presentation here https://www.youtube.com/watch?v=a1_Bb-WQ0aw

why CRM needs to be social

Follow on podcast from my original Linkedin Post on why social data has to be part of your CRM strategy. I answer the why of this question

https://www.linkedin.com/pulse/how-social-your-crm-alexander-low/

SDRs is the end nigh?

with Google’s Duplex being demoed, I am beginning to seriously consider that some SDR roles will be obsolete by 2020