The Death of a Salesman

I build on the theme from my most recent #askalex video, where I touch on why social is a critical part of any sales, marketing or business development strategy. I discuss how social can help drive inbound, why being authentic is critical and ultimately why this is still about a people to people business mentality (notwithstanding google's latest updates to it's assistant)

I explore the difference between traditional, digital, social, modern and any other type of selling that you can think of. What has changed from when I started selling 15 plus years ago, to selling in the 21st Century. Has anything really changed?

Would you be happy to help a colleague with a referral opportunity through your professional network on LinkedIn? I share my thoughts on this, and if the answer is no, why this is a problem.

I spent 2 years leading the first ever social selling programme for a global corporate real estate organisation. This is my story.

Having led a global social selling programme for a Commercial Real Estate firm, using Sales Navigator, and, I have been using the platform since it first came to market, these are my thoughts on why it is the best B2B lead Generation tool on the market.

in this podcast I cover off the importance of your network, why it needs to be relevant in terms how & with whom you connect with. I also discuss why it is the network of the network you need to be targeting, not your 1st degree network.

A short podcast on what happens if you are not social on social media

I share my thoughts on how I help clients understand how to project the digital brand in a contextual, meaningful and human way

The we buy is changing, but the way we sell isn’t. Will this eventually impact your numbers?

in this episode, I cover the importance of your network and what its value is. Why it is important to connect beyond your usual network, sell through your network and not to your network. The inspiration for this episode came from reading this piece in Entrepreneur.